January 7, 2016
The Power of Soft-marketing
In this first blog of 2016 at the Effectiveness Lab, I want to share some experience that got me to question why companies spend millions of dollars on advertising every year. Apparently, the annual global advertising spend currently stands at $573 billion. While Africa and I assume Kenya’s share of the global marketing expenditure may… Continue reading
Apollo B. Gabazira is an Ugandan OD. junkie fascinated by matters that render organisations/individuals effective or not. He blogs on effective leadership and management. He is a devoted green-farmer and breeds the Ayrshire cow at Nakabugu, Luuka district, Uganda. Apollo is quite effective at what he chooses to do.