January 10, 2016
Internal-accountability as a soft-marketing tool
In last weeks’ blog the Effectiveness Lab discussed soft-marketing and the efficacy and value it brings to companies, via high quality and targeted customer services. We asked why companies, and some colossal corporates at that, spend millions on hard-marketing and miss the fact that in high-quality and consistent customer service, comes extremely effective marketing. We shared my… Continue reading
Apollo B. Gabazira is an Ugandan OD. junkie fascinated by matters that render organisations/individuals effective or not. He blogs on effective leadership and management. He is a devoted green-farmer and breeds the Ayrshire cow at Nakabugu, Luuka district, Uganda. Apollo is quite effective at what he chooses to do.