January 17, 2016
External accountability as a soft-marketing tool
This blog continues the Effectiveness Lab’s January 2016 theme of soft-marketing tools and the fact that companies have not always paid enough attention to them; this, much as it would save companies millions in hard-marketing cost. Last weeks’ blog discussed Internal-Accountability and its power as a soft-marketing tool. The blog’s hypothesis was that: ‘if companies… Continue reading
Apollo B. Gabazira is an Ugandan OD. junkie fascinated by matters that render organisations/individuals effective or not. He blogs on effective leadership and management. He is a devoted green-farmer and breeds the Ayrshire cow at Nakabugu, Luuka district, Uganda. Apollo is quite effective at what he chooses to do.