January 24, 2016
Soft-marketing tools and company effectiveness – bringing it all together
The Effectiveness Lab started the year 2016 discussing soft-marketing as well as asking why companies spend millions on hard and not soft–marketing. Companies should get the same outcomes or even more, if they invest company resources, both money and time, in developing and institutionalizing drivers of soft-marketing like internal and external accountability By the way, what differentiates… Continue reading
Apollo B. Gabazira is an Ugandan OD. junkie fascinated by matters that render organisations/individuals effective or not. He blogs on effective leadership and management. He is a devoted green-farmer and breeds the Ayrshire cow at Nakabugu, Luuka district, Uganda. Apollo is quite effective at what he chooses to do.