soft-marketing
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Soft-marketing tools and company effectiveness – bringing it all together
The Effectiveness Lab started the year 2016 discussing soft-marketing as well as asking why companies spend millions on hard and not soft–marketing. Companies should get the same outcomes or even more, if they invest company resources, both money and time, in developing and institutionalizing drivers of soft-marketing like internal and external accountability By the way, what differentiates… Continue reading
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External accountability as a soft-marketing tool
This blog continues the Effectiveness Lab’s January 2016 theme of soft-marketing tools and the fact that companies have not always paid enough attention to them; this, much as it would save companies millions in hard-marketing cost. Last weeks’ blog discussed Internal-Accountability and its power as a soft-marketing tool. The blog’s hypothesis was that: ‘if companies… Continue reading
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The Power of Soft-marketing
In this first blog of 2016 at the Effectiveness Lab, I want to share some experience that got me to question why companies spend millions of dollars on advertising every year. Apparently, the annual global advertising spend currently stands at $573 billion. While Africa and I assume Kenya’s share of the global marketing expenditure may… Continue reading
About Me
Apollo B. Gabazira is an Ugandan OD. junkie fascinated by matters that render organisations/individuals effective or not. He blogs on effective leadership and management. He is a devoted green-farmer and breeds the Ayrshire cow at Nakabugu, Luuka district, Uganda. Apollo is quite effective at what he chooses to do.
Gabazira's blog 